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Have you ever wondered why we love jeans so much? Yves Saint-Laurent said it best: “I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” In today’s […]

Hi there denim lovers.   There’s been a lot of talk about premium denim lately. From its price point to the high demand, many have wondered what really goes into producing these luxury items and if it’s worth the investment?   Well, worry no more. Here are 8 important facts to know about Premium Denim […]

It’s no secret that shopping can be difficult. And, finding the appropriate clothing to suit your proportions can often be more challenging than it seems. A great way to conquer the trials of shopping is by first understanding your body type and body shape. Especially when it comes to jeans, as specific styles and cuts […]

It’s been almost a year since we began sharing our smart leggings with the world, and it’s been such a wild ride. Now our leggings have come to life and we want to give you an inside look at what went into creating our unique product: Manufacturing floor Then we went to establish a manufacturing floor […]